• Blog
  • Contact
  • Sign in
CloverDX
Product
  • Overview
  • CloverDX Data Integration Platform
  • What's new in CloverDX 6
  • Pricing
  • CloverDX plans
  • Deployment
  • CloverDX on AWS
  • CloverDX on Azure
  • CloverDX on Google Cloud
  • CloverDX on-premise
  • Resources
  • Customer Portal
  • Documentation
  • Downloads & Licenses
  • Webinars
  • Academy & Training
  • Release Notes
  • CloverDX Forum
  • CloverDX Blog
  • Tech Blog
  • Other resources
isometric-illustration--product@2x 1

Get under the hood of CloverDX

See how CloverDX can benefit your business with a live demo. Simply get in touch with our team and we’ll handle the rest.

Book a demo
Solutions
  • By Industry
  • Banking
  • Capital Markets
  • Consultancy & Advisory
  • FinTech
  • Government Agencies
  • Healthcare
  • By Use Case
  • Data Quality
  • Data Ingest
  • Data Warehousing
  • Data Migration
  • Digital Transformation
  • Enterprise Data Management
  • Risk & Compliance
  • Anonymization
How F3 Group use CloverDX to ingest more client data - webinar
Customer interview

Formula 3: Staying Small And Agile While Working With Large Enterprise Ecosystems

Browse webinars
Services
  • Services
  • Onboarding & Training
  • Professional Services
  • Customer Support

More efficient, streamlined data feeds

Discover how Gain Theory automated their data ingestion and improved collaboration, productivity and time-to-delivery thanks to CloverDX.

 

Read case study
Customers
  • By Use Case
  • Analytics and BI
  • Data Ingest
  • Data Integration
  • Data Migration
  • Data Quality
  • Data Warehousing
  • Digital Transformation
  • By Industry
  • App & Platform Providers
  • Banking
  • Capital Markets
  • Consultancy & Advisory
  • E-Commerce
  • FinTech
  • Government
  • Healthcare
  • Logistics
  • Manufacturing
  • Retail
Migrating data to Workday - case study
Case study

Effectively Migrating Legacy Data Into Workday

Read customer story
Company
  • About CloverDX
  • Our story & leadership
  • Contact us
  • Partners
  • CloverDX Partners
  • Become a partner
Pricing
Demo
Trial

Whats in a name? CloverETL becomes CloverDX!

CloverDX
Posted October 17, 2018
2 min read
Whats in a name? CloverETL becomes CloverDX!

CloverETL becomes CloverDX: Ross NeumannSome of you may have seen that we recently announced our change of name from CloverETL to CloverDX. Some of you may also think that this process was quick and easy and wonder if changing three small letters can take much time and effort? The answer, as I have seen over the last nine months, is very much yes!

Firstly, goodbye CloverETL. The name has served us well and would quickly help prospective clients to understand some of our core functionality. But over the last five years or so we have accelerated development and increasingly those three little letters were actually a challenge; ‘ETL? Yeah we have that covered’ or ‘Oh, you mean for our data warehouse? No thanks, all taken care of.’

For us, we now are simply involved in any data integration challenge. This can range day to day from working with SaaS start-ups to provide the ingestion layer to their platform for hundreds of their clients through to the world’s largest financial intuitions taking data models and turning them into production grade logic.

However, what was really interesting for us was that, as a company we started out as a pure consultancy provider, we now viewed ourselves as software company with supporting consultancy services. But when we spoke to our clients they had a different perception; they simply referred to us as ‘The Clover Guys’. Whether this be ‘we need some help with this gnarly problem the business has thrown at us so let’s calls the Clover Guys’ or ‘we are short on resource but can lean on the Clover Guys’ or ‘we are in Prague soon so best go see the Clover Guys for some beers’. *

What we came to realise is that our clients didn’t view us as just a software company; what they really saw was a flexible, and in a lot of cases interchangeable, combination of software and expert advice. And to take it further, verbatim quote time, ‘not only do you help us quickly when we need it but you give us the feeling that you give a s**t- you would be surprised how few of our vendors do’.

And so CloverDX, or Data Experience, is meant to embody the spirit of that software and services approach, from people who genuinely care. Hopefully it serves us well as CloverETL has done for the last 15 years!

*) Side note – We get this all the time and its great/actively encouraged! If any of our clients/prospect want to meet up in Prague then we are happy to show you a few of our local favourites. If the guys are prouder of anything more than CloverDX, it is Czech beer...

Share

Facebook icon Twitter icon LinkedIn icon Email icon
Try CloverDX for 45 days  Full access to Tech Support as if you were a customer

Newsletter

Subscribe

Join 54,000+ data-minded IT professionals. Get regular updates from the CloverDX blog. No spam. Unsubscribe anytime.

Related articles

Back to all articles
new CloverDX subscription tiers
CloverDX
8 min read

New CloverDX subscription plans

Continue reading
Building APIs and user interfaces for your data workloads
API CloverDX
5 min read

Building APIs and user interfaces for your data workloads

Continue reading
skyscrapers (picture for 13 features any enterprise data management platform needs to have)
CloverDX Data Management
9 min read

13 features any enterprise data management platform needs to have

Continue reading
CloverDX logo
Book a demo
Get the free trial
  • Company
  • Our story
  • Contact
  • Partners
  • Our partners
  • Become a partner
  • Product
  • Platform overview
  • Plans & Pricing
  • Customers
  • By Use Case
  • By Industry
  • Deployment
  • On-premise
  • AWS
  • Azure
  • Google Cloud
  • Services
  • Onboarding & Training
  • Professional Services
  • CloverCARE Support
  • Resources
  • Customer Portal
  • Documentation
  • Downloads & Licenses
  • Webinars
  • Academy & Training
  • Release Notes
  • CloverDX Forum
  • CloverDX Blog
  • Tech Blog
  • Other resources
Blog
4 steps to providing a data-driven customer experience
Data Integration
Implementing data democratization: 3 ways to make your data more accessible
Data Innovation
Data dictionary vs data catalog: what’s the difference?
Data Innovation
What is a ‘live’ data catalog and how can you use one in your organization?
Data Innovation
© 2023 CloverDX. All rights reserved.
  • info@cloverdx.com
  • sales@cloverdx.com
  • ●
  • Legal
  • Privacy Policy
  • Cookie Policy
  • EULA
  • Support Policy