EE UK  ·Customer story

UK's Largest Mobile Operator Disrupts Approach to Data Warehouse Projects

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EE UK Customer Story

About:

EE, part of the BT Group, is the largest and most advanced digital communications company in Britain, delivering mobile and fixed communications services. The company runs the UK’s biggest mobile network and has over 29 million customers

ee.co.uk

Challenges:

  • Needed information quickly from a variety of sources
  • Script-based approach wasn't versatile or scalable enough
  • Solution had to be easy to start using right away

Industry
Financial Data Technology

Size
100+

Region
Global

Solution
  • Pulls data from multiple sources into Amazon Redshift, then into Tableau
  • Agile, lightweight and fast implementation
Results
  • Faster insights
  • Flexibility means the team can easily integrate new data sources
  • Huge time savings

"The flexibility and learning curve are really, really good, they're the things that I really like about Clover." 

Hear Dwayne Browne, Digital Insights Manager at EE UK, talk about his experience with CloverDX.

 

A small team within EE UK uses CloverDX, Amazon Redshift and Tableau to show that a data warehouse driven reporting platform can be delivered using an agile approach, a radical change for any large organization.

Unlikely to be given substantial extra funds to bring about the changed they required, the team decided to think smarter rather than bigger. Being data scientists and business analysts rather than developers, CloverDX has enabled them to stick with a “data first, technology second” mindset.

Working independently from the traditional IT department, the pillars of their solution are Amazon Redshift for storage, a Tableau-based portal for visualizing and socializing data insights within the company and CloverDX as the data engine that connects internal data sources with Redshift.

Having CloverDX in their tool belt helps them streamline the configuration of the data ingest pipelines. Taking a highly agile approach, they are constantly updating and onboarding new data sources as the project generates more and more interest.

operations
Dwayne Browne

Dwayne Browne

Digital Insights Manager, EE UK

“Something about the way Clover was presented made me feel that there are some really clever guys behind the product. And you can talk to them. That’s important. That means you can do some really clever stuff.”
  • Extract data from over 28 million customers stored in many disparate systems.
  • A small team of less than people led by an “entrepreneur caught in the corporate web”.
  • Deliver reporting insights very quickly, moving away from traditional, on-premise data warehousing projects based on a waterfall methodology
  • Shifted to an agile, modern, cloud based data warehouse using Redshift.
  • Urgent need to move away from a script based approach to robust tools, avoiding the bugs and maintenance challenges that inevitably accompany code based solutions.
  • CloverDX orchestrates data ingestion from internal systems into an Amazon Redshift cloud based data warehouse.
  • Agile is the key approach to development and interactions with stakeholders, avoiding the usual corporate red tape of formal change requests that can take weeks for the smallest modification.
  • Stakeholders closely involved in the process of specification and modification of features and reports.
  • The success of the project and the responsiveness of the team to change requests has created a buzz that has attracted more departments to join the initiative 
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Bringing Digital Transformation to EE UK

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